Mobile App Design
Diamond Plate App
Helping food lovers find their favorite food trucks
Diamond Plate is a mobile app that helps you find and follow the best food trucks in Sacramento. Built from the ground up, Diamond Plate needed a mobile app experience for food lovers to find their favorite food trucks, an operator app for food truckers to share their location and a marketing website to promote the product. Diamond Plate is available on the App Store and Google Play.
ROLE
UI Designer
CLIENT
Diamond Plate
AGENCY
SymSoft Solutions
YEAR
2018
PHASE ONE
Defining the experience
For the experience of the app, we wanted to create an easy-to-use flow of finding food trucks at your nearest location from the tip of your fingers.
The main actions we needed to accomplish:
Search for food trucks near you in real-time
View a food truck's profile, menu and schedule
Save your favorite food trucks
Find food trucks at a future date and time
PHASE ONE
Mobile App Designs
As the lead UI designer of the project, I worked with Diamond Plate’s developers in designing the overall look and feel of the app. With an audience focused on food lovers, the brand had to be friendly, engaging, and bold. The Diamond Plate logo had aspects of a diner-style restaurant, so I took elements from the logo and carried it over throughout the app for a fun, consumer-friendly design.
Splash Screen
Map View
Food Trucks List View
Food Truck Detail View
Favorites View
Filter by Time Open
PHASE ONE
Marketing Website
In addition to the mobile app, we developed a public-facing marketing website to promote the product to the public. With this design, I wanted to carry over the fun, foodie elements that the app portrays. I designed pages for the homepage, about page, food trucks page, and blog page.
